The idea

 

 

 

 

 

Our father, Alain Joseph, has always been a man of vision. He decided to plant Italian olive trees from Toscany and nurture our "Baladeh" olive trees. He begins by producing extra virgin olive oil. When his daughter came back from France; she began creating a variety of olive tapenade throughout the covid19 pandemic and the Lebanese economic crisis. Her goal was to create a variety of "terroir" product from an untapped land and mobilize agrifood skills in Lebanon. This is when "live bio" was launched. "Live bio" is a range of authentic natural Lebanese products that help reduce imports and mobilize agricultural skills.